Migu is currently showing the English Premier League through a sub-licensing deal it struck at the start of 2021-22 with iQiyi Sports. (Carl Recine/Getty Images)

Chinese sports streaming platform Migu has renewed its domestic rights deal covering Chinese Basketball Association (CBA) action through the 2029-30 campaign.

The deal with Migu – owned by the China Mobile telecoms heavyweight – covers the 2025-26 to 2029-30 cycle and extends across the top-tier CBA League and national team events hosted by the CBA through 2027.

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The latter element of the agreement has reportedly come through a tie-up between Migu and Shenzhen Basketball Sports.

The last agreement between the CBA and Migu was unveiled in April 2020, running through 2024-25, a deal which GlobalData Sports (at the time) valued at $283 million.

The current deal covers digital rights to all CBA leagues and All-Star weekends, with games covered in 4K, 8K, and virtual reality.

State broadcaster CCTV also holds domestic rights to the league, through a lengthy deal running until the end of 2026-27.

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The 2024-25 CBA began in mid-October, with the regular season coming to an end in late March. The post-season playoffs will then run until late May.

Elsewhere, the deal between Migu and English soccer’s top-tier Premier League has also been strengthened.

Migu has said that the tie-up between those two parties has been upgraded in terms of content related to Chinese fans of the Premier League and that they will both continue working against copyright infringement and digital piracy.

The last Premier League deal Migu entered into came through a four-year sub-licensing agreement between the streamer and iQiyi Sports in August 2021, running through 2024-25.

Since then, matches in the 20-team league have been made available on the Migu Video platform.

In mid-October, the Premier League announced the opening of a new office in the Chinese capital Beijing, joining its existing overseas offices in Singapore and New York.

The league also signed a memorandum of understanding (MoU) with the Chinese Football Association governing body.

Before Covid, Premier League teams regularly visited China for pre-season fixtures.