Mediapro, the prominent Spanish media group, has agreed a four-year alliance with World Skate to help develop and market the federation's disciplines worldwide.

The appointment comes ahead of skateboard making its Olympics debut at this year's games in Tokyo.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Under the partnership announced today, Mediapro will be responsible for the implementation, development and marketing of the principal World Skate events internationally for the next four years.

This includes the commercialisation of audiovisual rights to the competitions, building on the company's experience in various other sports, notably soccer.

Mediapro and World Skate will also collaborate to raise the profile of the events, with the aim of attracting young audiences for popular disciplines such as skateboard and scooter.

Sabatino Aracu, president of World Skate, said on Thursday: “This is a very important year for our federation and we are very excited to have signed a new international agreement with Mediapro. They have a significant global reach and will help us ensure that our major competitions are available to fans globally.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In all, World Skate oversees competitions in 11 sporting disciplines.

Mediapro is best known for its involvement in soccer, distributing international rights to Spain's LaLiga, and handling the production of 14 national competitions around the world.

Eugeni Sallent, director of Mediapro Group, said: “We are very proud of the trust that World Skate has placed in us. The Group’s experience in organising and creating audiovisual events and managing sports rights will be key to projecting the value of its competitors.”