The controversial LIV Golf league has struck a multi-year TV deal in the US with Fox Sports – its first collaboration with a major network in that vital market.
During the upcoming 2025 LIV Golf season – the breakaway competition’s third full campaign – Fox Sports will air close to the full 210 hours of LIV action on the calendar. The 14-tournament season begins in Riyadh in early February, running through until a Michigan event on August 17.
More than half of the schedule will air across the main Fox channel or Fox Sports 1, with select rounds airing across Fox Sports 2, Fox Business Network, and the Fox Sports App. Meanwhile, all action from the Saudi-backed tour will also be streamed by the app and on the LIV Golf+ app.
The broadcasts themselves will continue to be produced in-house by LIV Golf, which is financially backed by Saudi's Public Investment Fund and which has over the last few years paid players astronomical sums to join.
This deal, unveiled yesterday, comes as a welcome boost to the golf tour, which up to this point has had to make do in the US – very much its biggest target market – with a succession of streaming platform deals, after an initial tie-up in 2022 (for the first LIV tournaments) with DAZN.
Rightsholders across the 2023 and 2024 seasons included CW Network and Caffeine.
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By GlobalDataThis week has also seen the formal unveiling of experienced sports executive Scott O’Neill as LIV’s new CEO, replacing the controversial figure of Greg Norman.
In addition, this deal comes soon after an agreement in Australia with free-to-air TV’s Seven Network was unveiled, earlier this week. Every round of the 2025 LIV Golf Tour will be broadcast on Seven Network’s 7Plus service.
The tour will return to Australia between February 14 and 16, with the third edition of LIV Golf Adelaide at The Grange Golf Club.
O’Neil, commenting on the Fox deal, said: “LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth as our league joins the company of the nation’s premier sports leagues and conferences.”
The deal sees Fox take a slice of golfing broadcast rights in the US – currently the vast majority of top-tier properties across that sport have deals with ESPN, NBC, CBS, or the Golf Channel.
Earlier in January, LIV Golf revealed its 2025 calendar, one that spans nine countries and includes six new venues for the tour.
Those six include Mexico City, at the Club de Golf Chapultepec (April 25-27), Incheon, (South Korea) between May 2 and 4, and Indianapolis.
The tour’s showpiece finale, the Team Championship, will also take place at a new location for the tour in 2025, at The Cardinal at Saint John’s Resort in Michigan.