Spanish soccer’s LaLiga has launched a new round of media rights tenders across several major European markets.
Three tenders have been launched covering Belgium and Luxembourg, the DACH countries (Austria, Germany, Switzerland), Luxembourg and Liechtenstein, and the UK and Ireland.
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The tender in Belgium comprises a single package of exclusive rights to all 380 annual LaLiga games (and non-exclusive rights in Luxembourg) starting in the 2026-27 campaign and running for three seasons, with the 2029-30 and 2030-31 seasons also up for grabs requiring a second offer.
The second tender also offers one package of exclusive rights to all 380 LaLiga fixtures across the three DACH nations as well as non-exclusive rights through the same package in Liechtenstein and Luxembourg, but concerns the four years following the 2026-27 campaign with a fifth season available once again through a separate bid.
In the UK and Ireland meanwhile, two packages of rights have been offered, one with exclusive rights to all LaLiga games available for any bidder, and the other for free-to-air rights for all of the league's Sunday night 8pm (GMT) games that will run for between four and five seasons starting in the upcoming 2025-26 campaign.
Rights in Belgium and Luxembourg are currently held by Eleven Sports/DAZN, the combined media enterprise that was formed after DAZN purchased Eleven in 2022.
Across the DACH region, the rights are also held by DAZN’s standalone business, as well as BlueSport in Liechtenstein.
In the UK, currently, rights are split between OTT service Premier Sports, and free-to-air commercial broadcaster ITV, as part of a rights strategy the league has undertaken to grow in the market since 2022.
Shoulder content, ancillary programming, and more are all included in the packages, with the exclusive rights packages each offering linear and streaming rights to LaLiga’s own LaLigaTV 24/7 English channel and the additional content that it provides.
Additionally, bidding parties may also opt to take up the rights to LaLiga's second-tier Segunda Division.
In its request for offers, LaLiga states: “LaLiga’s prestige has surmounted national boundaries. There is an increasing worldwide interest in the competition and LaLiga stirs passion among football fans.
“This is the reason why LaLiga aims at achieving an authentic audiovisual experience for fans outside Spain. This entails a powerful high-quality broadcast equipped with the latest audiovisual technology.”
