So far in E1’s inaugural season, events have taken place in Jeddah, Venice, Puerto Banus, Monaco, and Lake Como. (E1 imagery)

Sports media consultancy firm Iris Sports Media will be in charge of global media rights up until the end of 2025 for E1, the all-electric boat racing series.

A deal unveiled today gives Iris exclusive distribution rights in all territories for the final E1 race of its inaugural 2024 season, and the full 2025 campaign of the racing series.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Next year, up to 10 E1 races are scheduled, including events in the Middle East, Europe, and the Americas for the first time.

Rodi Basso, E1’s co-founder and chief executive, said: “We are confident this partnership with Iris can bring us greater and wider audiences and take us to new heights next season and beyond.”

Ioris Francini, founding partner at Iris Sport Media, added: “Iris will work closely with E1 on the strategy to grow the audience globally through broadcast exposure across all forms of the media.

See Also:

“This is an exciting project that is leaving an important legacy of sustainability around the world, and we are delighted to be playing a part in its growth.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

So far in 2024 (E1’s inaugural season), events have taken place in Jeddah, Venice, Puerto Banus, Monaco, and Lake Como – a final race will also be announced soon.

For the final three races of 2024, sports streaming service DAZN is providing freemium coverage across a wide range of markets in North America, Europe, and Asia.

A deal to that effect was unveiled in mid-June.

Iris Sports Media, which launched in October 2023, was founded by Ioris Francini, the former president of IMG Media, the media arm of the international sports and entertainment agency, alongside fellow former IMG co-workers Luca Baldanza and Floris Weisz.

Last November, the company was appointed as a sales agent for media rights covering Africa-zone qualifying matches in advance of men's soccer’s 2026 FIFA World Cup.