Infront Productions, an arm of the international sports marketing agency, has secured a contract to provide post-production and streaming services for athletics’ elite annual Diamond League tour, throughout the 2025 season.
The tie-up, unveiled today, includes delivering full event highlights, individual athlete clips, and compilations, across all 15 Diamond League meets.
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Under the deal, Infront Productions will deliver three-minute full meet highlights, individual athlete clips for track and field events, extended highlights, and specialized content for athletes' own social platforms. It will also produce up to 35 compilation videos on digital platforms.
Additionally, it will manage elements of distribution, streaming the world feed and super feed signals to Diamond League’s platforms – including on YouTube channel, to support coverage in markets without broadcast deals.
The first event covered under the new collaboration will be the Diamond League meeting in Xiamen, China, on April 26.
Uzi Kakuda, head of Infront Productions, has said: “Our collaboration with the Wanda Diamond League highlights Infront's expertise in delivering engaging and dynamic sports content at scale. Our post-production services ensure athletics fans around the world experience the sport in new and captivating ways.
“This new collaboration illustrates Infront Productions’ ambitions and evolution as we continue to broaden our portfolio, further invest in our state-of-the-art production centre and attract exciting new talent to our business.”
Petr Stastny, Diamond League CEO, added: “Infront Productions' comprehensive post-production offering will embolden and ensure consistent storytelling from our events, ensuring athletics fans worldwide have access to comprehensive highlights across our series.
“At the same time, athletes competing at our events will have access to action images for their own social media channels. The partnership with Infront aligns perfectly with our vision to elevate the profile of athletics globally.”
The tie-up enhances Infront’s broad remit in athletics, which includes the global media rights partnerships for the Diamond League, World Athletics Continental Tour Gold, and the World Athletics Indoor Tour Gold.
Infront Productions also recently secured an agreement to service FIFA+, the global soccer body’s streaming platform.
Through that deal, the wing will provide satellite downlinking, multi-lingual commentary services, and SRT (secure reliable transport) distribution for over 300 matches on the service.
