The upcoming 67th edition of US Nascar motor racing's annual Daytona 500 will be broadcast in more than 190 countries and territories with several media rights agreements in place globally.
Among the key deals, Nascar has renewed its longstanding relationship with Canada’s Bell Media and will begin its new deal with the Daytona 500 airing on CTV and TSN.
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For the first time, races across all three national series will be available exclusively on Bell Media platforms. Nascar has also announced additional partners for the local Nascar Canada Series – with races to air on Rev TV and TVA Sports.
In Europe, the stock car racing series has extended its relationships with long-term partners Ziggo in the Netherlands, Premier Sports in the UK, and Viasat in the Nordics.
Meanwhile, New Zealand’s Three Network is a returning broadcaster, with particular local interest in New Zealander Shane van Gisbergen’s first full-time Nascar Cup Series season.
Elsewhere, Gaora Sports is showing the race in Japan, while Nascar is continuing its partnership with Fox Sports Mexico.
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By GlobalDataNew international partners include Abema in Japan (with coverage beginning after the Daytona 500) and SportDigital in Germany.
In the US, the Daytona 500, taking place on Sunday (February 16) will be shown live by the Fox network, with audio coverage provided by MRN and SiriusXM Nascar Radio.
Nascar’s international media rights deals outside the United States are brokered by major sports marketing agency IMG. The two parties recently extended the partnership, expanding IMG’s advisory remit to include Latin America.
Overall, it is claimed that this year’s Daytona 500, which includes a record $30 million prize purse, will be covered in 26 languages and reach over 650 million households worldwide.
Nick Skipper, Nascar managing director of media strategy, has said: “As Nascar kicks off another season with the Daytona 500, we’re excited to once again broadcast the sport globally.
“The international audience is a key area of growth for our business, and we feel the combination of existing and new partnerships we have in place best position us to serve existing and potential new fans everywhere.”
