Formula E, the international electric car racing series, has announced record global television audiences for the second consecutive season.
Live viewership for the eighth season of the Formula E World Championship increased 10% year-on-year (YOY) to 216 million.
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This was part of a 20% growth in total cumulative audience to 381 million.
Total viewing hours for the races increased by 58% compared to the previous campaign and the championship enjoyed a 28% YOY increase in the average viewing duration per live race.
Formula E attributed the increased audience engagement to “the combination of enhanced scheduling consistency and improved coverage of more competitive racing.”
The eighth season was expanded to 16 races across 10 cities, which included a return to Asia with debuts in Jakarta, Indonesia, and a double-header in Seoul, South Korea, to close the season.
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By GlobalDataThe Jakarta race in June was the first Formula E race in Asia since 2019 and was the most-watched domestic race in the championship’s 100-race history with a cumulative audience of 27.6 million in Indonesia.
In addition, the series introduced a new qualifying format that saw all 22 drivers compete in two groups with the top four in each going into a head-to-head knockout ‘duels’ tournament.
The cumulative audience for qualifying increased by 49% compared to audiences for the traditional fastest-lap format in season seven.
Across Formula E’s social and digital channels there were increases in video views (up 165% from season seven) and engagements (up 49%).
Jamie Reigle, Formula E Chief Executive Officer, said: “The Formula E World Championship is building a passionate global fanbase, establishing itself as an appointment-to-view, premium live sport.
"Millions more fans tuned in to watch last season than ever before thanks to consistent scheduling, improved broadcast presentation, and sporting innovations like our game-changing qualifying format.
“We thank our global network of committed broadcast partners for their contribution to delivering a record-breaking Season 8. We will work together to build on our momentum and reinforce Formula E’s emergence as a mainstream sport for the next generation.”
The ninth season will begin on January 14, 2023, in Mexico City.
