Manchester Utd beat Liverpool in late fashion in the dramatic tie. (Michael Regan/Getty Images)

UK free-to-air network ITV has revealed that the March 17 English men's FA Cup soccer match between Manchester United and Liverpool drew the highest UK audience of 2024 across all television channels.

A peak audience of 8.6 million viewers was recorded as the game went into extra time courtesy of a late Manchester United equalizer in the quarter-final tie of the annual cup competition.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

It marks the highest viewership recorded for an FA Cup quarter-final since 2018, and firmly exceeded the UK public service broadcaster BBC’s coverage of the third-round fixture between Liverpool and Arsenal on January 7, which notched 7.6 million viewers.

That match, a record for a third-round tie, was also streamed two million times on the BBC’s iPlayer OTT service, whereas ITV has not released viewership figures from its own newer ITVX service, meaning it is less comparable streaming-wise.

The match capped off a strong week of sports viewership for ITV, which also broadcast horse racing’s Cheltenham festival throughout the week and the prior weekend had notched strong viewing for rugby’s Six Nations.

England’s upset victory over Ireland in the March 9 Six Nations fixture broadcast on ITV notched a 6.6 million peak viewership, the highest of the competition.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Despite the strong performance of the FA Cup on ITV, this will be the penultimate season of its broadcast on the free-to-air channel.

BBC and ITV currently split the rights to the FA Cup, in a deal that will last through the end of the 2024-25 season.

Following that, however, ITV will likely lose its coverage of the competition as the rights were acquired by pay-TV broadcaster TNT Sports.

BBC agreed to a sublicense deal with TNT Sports earlier in March that will see two FA Cup matches from each round up to the quarter-finals, one semi-final, and the final, remain free to air, beating out ITV for the competition.