EverPass Media, the NFL’s media platform for commercial business game distribution, has agreed a partnership with streaming giant Netflix for the upcoming Christmas Day games to be shown on that platform.
Through the agreement, EverPass will now have the commercial distribution rights to the two American football games – Kansas City Chiefs vs Pittsburgh Steelers and Baltimore Ravens vs Houston Texans – which will be available to stream directly via the EverPass platform.
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Netflix signed an exclusive deal with the NFL earlier this year to air Christmas Day games for the next three seasons.
The tie-up expands EverPass’ NFL content offering, which currently comprises NFL Sunday Ticket, the league’s out-of-market broadcast option, and Amazon Prime Video’s Thursday Night Football package, which includes an exclusive Wild Card Playoff game.
Alex Kaplan, CEO of EverPass Media, said: “We’re excited to be the first to partner with Netflix to help deliver these marquee games to the commercial market.
“This partnership, along with other NFL content distribution, is a strong point of validation for EverPass as we continue to focus on bringing premium sports content to commercial businesses, revolutionizing viewership for rightsholders and business owners alike.”
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By GlobalDataKaplan continued: “Out of home viewership continues to be a contributor to growing audience figures, especially around the holidays. Having this content is essential for bar and restaurant owners across the country, and we’re proud that we continue to build a robust content library and streaming platform to make accessing this content seamless for our customers.
“We look forward to working with Netflix on one of the biggest game days of the year to deliver these matchups to a wider audience.”
Launched as a joint venture between the investment arm of the NFL and RedBird Capital Partners, EverPass is a content distribution service aimed at bringing live sports and entertainment content to commercial establishments – such as bars and restaurants – in the US.
