E1’s inaugural 2024 season next heads to Marbella, Spain, for an event on June 2. (IMG imagery)

The all-electric E1 powerboating series currently in the middle of its debut championship, has unveiled a new distribution partnership with sports-focused media agency Story10.

Through a deal unveiled today, Story10 will work to increase exposure around the E1 World Championship by distributing news content for each upcoming event in the series, across its network of digital and social channels.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The agency is also set to produce and distribute feature stories across the remainder of 2024, including team profiles and messaging “around key topics of sustainability, innovation, and marine preservation.”

E1’s inaugural 2024 season next heads to Marbella, Spain, for an event on June 2.

Over the last few weeks, the powerboating series has brought in audio brand Baud, and champagne brand Telmont as new commercial partners.

The 2024 season began in Jeddah, Saudi Arabia, in early February, and will run through to a final race in Hong Kong in mid-November.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Story10, meanwhile, is run by SNTV, a joint venture between the Associated Press and heavyweight agency IMG.

In February, Story10 announced the expansion of its partnership with World Table Tennis, the commercial body for the International Table Tennis Federation.

James Dobbs, managing director of SNTV, said: “E1 has all the attributes a sport needs to succeed in today's media landscape; a visually spectacular competition with high-profile entertainment cross-over, all rooted in the essential ambition to achieve environmental sustainability.

“We're already seeing significant engagement from our media partners and will continue to introduce new audiences to the series.”