Dyn Media, the German sports streaming platform, has announced the appointment of Max Erhardt to the newly created role of chief revenue and marketing officer.
Upon his arrival, Erhardt will oversee the expansion of Dyn’s subscription business from a marketing and sales standpoint, and will also lead on media planning, ad sales, and managing its activity regarding the leagues for which it holds rights.
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Erhardt joins Dyn from pay-TV giant Sky Deutschland where he had most recently served as the vice president of sales for customer growth.
Erhardt joined Sky in April 2015 as a project manager, rising to vice president of sales over the following nine years after holding a variety of other roles at the company
Speaking on his own appointment Erhardt stated: “So far, I have seen the company as a player that is breaking completely new ground in the sports streaming market. In addition to expanding the subscriber base, the focus is on further developing Dyn's sports. Leagues and clubs are involved through the 'Move Your Sport' initiative, among other things, and benefit from this concept in the area of youth development.
“For me, who has a great passion for sport, this approach is unique and I look forward to being able to support it with my daily work. In discussions with the management, who are developing Dyn further with noticeable enthusiasm, it quickly became clear to me that this task was the optimal next step for me."
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By GlobalDataErhardt joins a four-person management team that includes founder and chair Christian Seifert, chief executive Andreas Heyden, and chief operating officer Marcel Wontorra.
Heyden added of Erhardt’s appointment: “With his many years of experience in the media business and his deep understanding of marketing and sales, [Erhardt] has the ideal qualifications to further develop Dyn Media and take our subscription business to the next level. Together we will exploit Dyn's full potential and further increase awareness of the sports we broadcast."
Siefert continued: “For us, the expansion of the management team is a logical step in the further development of Dyn Media. Our marketing and sales teams have already achieved great results. Now we will bundle these topics at management level and thus focus even more on them.”
Launched in mid-2023, Dyn Media currently holds rights across sports such as basketball, handball, volleyball, table tennis, and hockey.
Dyn officially launched with an annual subscription costing €150, the equivalent of €12.50 per month, while a single-month subscription costs €14.50.
Earlier in 2024, it was reported that Dyn is planning a funding round that would value the firm at €60 million ($65.6 million).
Dyn, Bloomberg reported, is working with the UniCredit pan-European banking group on bringing in interest and investment from both other broadcast firms and financial investors. Currently, its main shareholder is German publishing giant Axel Springer.
