North America’s Major League Baseball has expanded its partnership with DraftKings, the US daily fantasy and sports betting company.

Under the multi-year agreement, fans with DraftKings and MLB.com accounts will be able to live-stream MLB games for free via the DraftKings app.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

It builds on an existing relationship, dating back to 2012 and based on fantasy sports.

DraftKings now joins BetMGM as a co-exclusive sports betting partner of MLB, but will be the only US-based sportsbook to integrate live MLB games.

As part of the partnership, DraftKings will receive brand visibility at MLB All-Star and postseason events.

It is understood that the company and the league are planning to add sports betting broadcast experiences to the league’s MLB.TV streaming service, similar to those already offered by golf's PGA Tour.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Matt Kalish, co-founder of DraftKings, said: “In 2012, MLB helped ignite the daily fantasy industry by becoming our first-ever league partner, and that same foresight has persisted over the years as our organizations look to disrupt and innovate further through this expansion.”

Kenny Gersh, executive vice president of business development at MLB, added: “For nearly a decade, our growing relationship with DraftKings has been rooted in fan engagement and the second-screen immersion of sports gaming and entertainment products.

“This next iteration of unique and experiential offerings is something we look forward to rolling out together as baseball fans continue to embrace technological advances.”