International sports streaming platform DAZN is to be made available via Amazon’s Prime Video streaming service through a distribution deal with the tech giant.

The partnership, announced today (January 19), will see DAZN offered as a Prime Video Channel – channels that can be added to an existing Prime Video membership for an additional fee.

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The first channels go live today in Spain and Germany, with Japan to follow and the rollout continuing throughout 2023.

DAZN has a growing presence in sports broadcasting with rights in various markets to the likes of soccer’s Bundesliga (Germany), Premier League (England), J.League (Japan), LaLiga and Liga F (Spain), Serie A (Italy), men’s and women’s UEFA Champion’s League continental competitions (Europe).

It also has rights to Formula 1 motor racing, MotoGP motorcycling, NBA basketball, and the UFC mixed martial arts promotion.

Earlier this month, DAZN published its annual report in which it said it is now the highest-grossing sports app and “the largest European sports rightsholder.”

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Other Prime Video Channels include HBO Max, Discovery+, Paramount+ Lionsgate+, and Showtime.

Jay Marine, global head of sports at Prime Video, said: “This new partnership with DAZN is an exciting step forward for Prime Video’s global sports offering, and gives our customers more choice of the best live and on-demand sports, all in one place.”

Shay Segev, chief executive of DAZN, added: “This is great news for sports fans around the world with even more ways to access DAZN’s broad selection of premium sports content. We are excited to create a long-term global partnership with Prime Video as we continue to innovate in digital sports experiences for customers.”