The men’s final, where Italy’s Jannik Sinner beat Russia’s Daniil Medvedev, had 314,000 on-demand viewers (Julian Finney/Getty Images).

Australian commercial broadcaster Nine Entertainment’s coverage of the Australian Open (AO) Grand Slam men’s and women’s tennis tournaments’ finals achieved reach of 4.77 million and 3.26 million respectively.

The women’s singles final at Rod Laver Arena in Melbourne, which saw Aryna Sabalenka win back-to-back titles with a victory against first-time grand slam finalist Qinwen Zheng, peaked at 1.49 million viewers, a 15% increase compared to 2023’s final.

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The match also achieved the second-largest on-demand audience for the women’s final with 162,000 viewers, equating to 68% year-on-year growth.

The men’s final, where Italy’s Jannik Sinner beat Russia’s Daniil Medvedev, had 314,000 on-demand viewers, while its total national reach beat other January 28 sporting events such as the Australia versus West Indies cricket test match (2.21 million), and the women's T20 cricket match between Australia and South Africa (1.11 million).

Nine Network’s coverage of AO 2024 attracted a total of 10.1 million viewers throughout the tournament, and on social media the tournament had a 1108% rise in mentions, with over 1.5 million so far.

Nine took over coverage rights for Melbourne's Australian Open in 2020, with its coverage deal having now been extended through the 2029 edition.

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Last week Warner Bros. Discovery (WBD) Sports Europe, the regional division of the media and entertainment giant, announced record digital audiences for its coverage of the AO 2024’s first week.

WBD holds rights across Europe to the tournament – one of tennis’ four annual grand slams – under a 10-year deal struck with the Tennis Australia governing body in 2021 and running through 2031, which it shows through its pan-European sports broadcaster Eurosport and Discovery+ streaming services.