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In most markets the optimal media strategy is for only a proportion (about half) of the F1 races to be behind a pay wall; after that, extra races added to the pay product don’t drive many new subscriptions but reduce the sport’s exposure.
Sean McGuire -
20 Mar 2019
Formula 1: No through road?
Heading into 2018, there is genuine optimism that the on-track action will be compelling enough to prevent off-track turbulence detracting from Formula 1’s essence - its sporting offering.
Daniel Bailey -
22 Mar 2018
A big year for Formula 1
Showing 1 to 2 of 2 entries
In the Boardroom with The Advisor
Nascar bids to stay ahead of the curve
Pay-per-view - an avoidable own goal
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