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Showing 21 to 25 of 25 records
Media and public concern about obesity have shone a bright spotlight on McDonald’s, making corporate comms and public affairs a higher order need in many markets than pro-active sales promotion
Shaun Whatling -
23 Jun 2017
The IOC, McDonald's and fake news
Partnerships are being designed not just to build brands and profits but to create social progress
Lesa Ukman -
08 Jun 2017
Sport creates social capital
Over the last few years (and thanks in part to consumer neuroscience) there has been a realisation that marketing is human-to-human
Garry Dods -
01 Jun 2017
Experiential marketing comes of age
The old model of cash for a space to put your logo on is dead, especially among those sports that might not have the viewership of other, more TV-friendly sports
Conrad Wiacek -
12 May 2017
Beyond 'calculated media value'
Women’s sport remains one of the few largely untapped commercial territories in sport
Lou Johnson -
21 Apr 2017
Women in sport
Showing 21 to 25 of 25 entries
In the Boardroom with The Advisor
Nascar bids to stay ahead of the curve
Pay-per-view - an avoidable own goal
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