Showing 1 to 10 of 23 records |
Broadcasters will play a significant role in diversifying eSports’ predominately young, male audience even further, by making eSports formats more accessible, which in turn will encourage a more diverse mix people to join the trend
Curt Marvis - 05 Jul 2018
ESports moves up a league
More content is now being consumed through mobile devices and tablets than through television sets and live streaming is a logical, natural progression to engage the fans of the future, in particular the millennial
Richard Payne - 01 Jun 2018
Streaming the Champions League final free of charge
Live sport isn’t a passive experience and neither should sports content shared to social and digital platforms be. Understanding how to produce authentic, genuine content that creates meaningful interactions will distinguish content moving forwards
Gareth Capon - 04 May 2018
Original social content still wins
On the macro level, Twitter is more of a company providing great supplemental sports content than a company competing for top-tier broadcast rights
Mark Burns - 13 Apr 2018
Twitter and the sports landscape
Through partnering with the right brands, generating innovative and interesting content, and collaborating with non-sporting celebrities, women’s sports teams can build their own profiles and generate a large fan following
Izzy Wray - 06 Apr 2018
Girls aloud: women’s sport booms
There have been big advancements in technology and clear shifts in consumer behaviour since ITV Digital, Setanta and ESPN entered the market. Sports fans now expect far more flexible options when consuming content.
Charlie Walter - 08 Mar 2018
Will tech giants come to Premier League rights table?
Fans will – within some reason – watch anything. That’s what it is to be a fan. And what you have within your sport – which no one else has – is access
Jack McGill - 02 Mar 2018
Five digital content lessons for rights-holders
Having consolidated the remarkable gains of the last two cycles, even if it has thus far failed to sell all its live rights, the Premier League’s management deserves congratulations from its clubs
Stephen Nuttall - 15 Feb 2018
Premier League: has a 20-year bubble burst?
Developing data and analytics capabilities must be a core commercial objective for clubs going forward, specifically the ability to track, analyse and see, in real-time, all fan interaction
Matt Swindells - 18 Jan 2018
Data the key to football’s commercial potential
For some, 2018 is expected to be the year that augmented reality gains widespread industry adoption, with brands specifically integrating it into their digital content offerings
Mark Burns - 12 Jan 2018
2018: the year of AR
Showing 1 to 10 of 23 entries

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