Showing 1 to 10 of 88 records |
Cricket is often thought of as the very embodiment of tradition and slow evolution, yet it’s a sport that has been prepared to adopt quite radical changes to survive and thrive over the last 50 years - even if reluctantly at first
Mark Oliver - 14 Sep 2018
Sports disruption: cricket
Investing in eSports feels like ‘the right thing to do’, with its ‘If-I-get-in-early’ potential that doesn’t come around often in the sports industry . But the question remains: how does it fulfil that promise and become a transformative investment?
George Pyne - 02 Aug 2018
Investing in eSports
Global commercial revenues amount to $600 million a year, a third the size of those of rugby union, and less than a quarter the size of golf (another sport with significant participant equipment and apparel spending)
Mark Oliver - 26 Jul 2018
Sports disruption: cycling
One sport not naturally associated with time pressure is golf, but this is exactly what’s happening in the new Shot Clock form of the game. Shot clocks are designed to put increased – and very conspicuous – time pressure on the players
Michael Cole - 19 Jul 2018
European Tour's Shot Clock Masters
Sponsoring one of the richest clubs in world football while in receipt of foreign aid is a recipe for criticism, with some sceptics likely to point to a dubious prioritisation of funding
Edward Harvey - 12 Jul 2018
The Arsenal-Rwanda controversy
Broadcasters will play a significant role in diversifying eSports’ predominately young, male audience even further, by making eSports formats more accessible, which in turn will encourage a more diverse mix people to join the trend
Curt Marvis - 05 Jul 2018
ESports moves up a league
Consumers want brands to be authentic and appeal to wider, younger audiences and in turn, brands are looking at ways to be creative while also maintaining their appeal to a mass audience
Richard Payne - 26 Jun 2018
Brands and the social media World Cup
To prosper over the next 25 years, rugby union needs more countries playing the 15-a-side game at the top level and challenging for trophies, and it needs to broaden its appeal in its core countries by age, region and social class
Mark Oliver - 22 Jun 2018
Sports disruption: rugby union
Brands face a tricky balancing act between capitalising on the global platform provided by the World Cup and the need to be sensitive to political tensions
Alex Kelham - 15 Jun 2018
Top five brand issues at Fifa World Cup
Being ‘GDPR compliant’ is now a promise to fans and partners that their information is secure and it’s a badge that should be worn with honour
Lyndsey Irwin - 07 Jun 2018
GDPR: monster or opportunity?
Showing 1 to 10 of 88 entries

Featured insights

Women's sport advocate Stacey Copeland
Tracking the social value of sponsorship
Sports disruption: cricket