Showing 1 to 10 of 95 records |
Rather than embrace the global appeal of the NBA for the sport’s benefit, those governing world basketball – FIBA – and those running basketball in China seem to spend most of their time and resources preventing the NBA from taking a leading role
Michele Serri - 13 Dec 2018
Basketball: closing the gap with soccer
A millionaire Olympian is, on the whole, an oxymoron, while a millionaire in soccer, the ‘people’s’ game, is just the soccer billionaire’s poor relation
Callum Murray - 20 Nov 2018
Poor Olympic Games, poor IOC
While many welcomed Amazon’s success in acquiring ATP Tour and US Open media rights in the UK, replacing Sky, this probably had more to do with Sky’s lack of interest than any strategic focus by Amazon on tennis as a sport
Michele Serri - 15 Nov 2018
Tennis - a global sport in need of reinvention
Amid the usual rush of meetings and a busy evening schedule - albeit shorn of one of its more lavish parties - agencies and rights-holders appeared in a mood for introspection
Martin Ross - 26 Oct 2018
Sportel Monaco 2018: an industry turns inwards
Given that rights holders need to plan at least three to five years ahead, it is essential they engage with the new OTT and social media world. But they also must not overlook the traditional free-to-air broadcasters and their digital platforms.
David Murray - 24 Oct 2018
Is Sport 3.0 here?
The NFL is pushing, and London is doing its best to prove that the appetite is there. The move from three regular season games in London to eight, plus any potential post-season action, would create an immediate lever for increased engagement
Edward Willis - 17 Oct 2018
The NFL's global appeal
The crowds and enthusiasm are evidence that there is an appetite for golf; just on completely new terms. Golf needs to embrace and welcome them
Sean McGuire - 04 Oct 2018
Sports disruption: golf
Cricket is often thought of as the very embodiment of tradition and slow evolution, yet it’s a sport that has been prepared to adopt quite radical changes to survive and thrive over the last 50 years - even if reluctantly at first
Mark Oliver - 14 Sep 2018
Sports disruption: cricket
Investing in eSports feels like ‘the right thing to do’, with its ‘If-I-get-in-early’ potential that doesn’t come around often in the sports industry . But the question remains: how does it fulfil that promise and become a transformative investment?
George Pyne - 02 Aug 2018
Investing in eSports
Global commercial revenues amount to $600 million a year, a third the size of those of rugby union, and less than a quarter the size of golf (another sport with significant participant equipment and apparel spending)
Mark Oliver - 26 Jul 2018
Sports disruption: cycling
Showing 1 to 10 of 95 entries

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