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Showing 1 to 9 of 9 records |
19 Apr 2018
We're on the brink of a golden age of sponsorship, says Giles Morgan, the former head of sponsorship at HSBC. Just as soon as we learn to negotiate the new channels of communication with sport's fans.
23 Mar 2018
After landing heavyweight additions to its media rights offering, how will IMG monetise the investments and how is it safeguarding itself against the evolving broadcast landscape? Ioris Francini, co-president of WME and IMG, lifts the lid on the agency’s strategy and roadmap.
25 Jan 2018
Shaun Whatling, the poncho-wearing chief executive of strategic consultancy Redmandarin, tells Sportcal Insight about the western construct of the brand, how to work with Olympic sponsors, how to stand up to Dentsu and why Australians are psychologically well-equipped for life
11 Jan 2018
Jackie Fast recently left the UK-based Slingshot Sponsorship agency, having sold it to TMG. She’s just written a book on sponsorship, Pinpoint. She tells Sportcal Insight all she knows.
06 Oct 2017
Steve Nuttall, the sports media guru who has worked for some of the world’s top organisations, including Sky and YouTube, tells Sportcal Insight how technology is changing the way sport is consumed.
28 Jul 2017
Andrew Georgiou was appointed chief executive of Lagardère Sports last year after helping restructure the agency as chief operating officer. From losing money in 2013, it's now making money, he tells Sportcal Insight.
26 May 2017
The founder and managing director of new agency We Are Disrupt tells Sportcal Insight what brands are missing when they overlook women's sport and why the future of sports agencies is 'ungendered'
21 Apr 2017
Jaimie Fuller, owner of Skins, the compression sportswear company, has made a name by speaking out over ethical issues in sport. Now he tells Sportcal Insight why being an iconoclast makes good business sense.
Showing 1 to 9 of 9 entries