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Showing 1 to 9 of 9 records |
13 Jul 2018
There are ever more agencies in sports marketing, but still “plenty of business” for the most successful, while sponsors are increasingly open to creative campaigns, says Steve Martin, global chief executive of UK-based M&C Saatchi Sport & Entertainment.
18 May 2018
A commitment to creativity to “earn attention” is essential in sports marketing, which, using platforms such as social media, is now far more innovative and progressive than it was a decade ago, and indeed "way ahead" of advertising agencies and traditional media in the use of technology, according to Octagon UK’s Joel Seymour-Hyde.
09 Mar 2018
Having learned to live with its old adversary, pay-TV, how can the EBU withstand the new challenges of a fragmenting broadcasting market? Stefan Kürten, the EBU's director of sport, believes he has the answers.
20 Oct 2017
Peter Hutton, CEO of Eurosport, commissioner of Eric Cantona's 'Commissioner of Football' rants, Hillsborough veteran, Asian sports market expert, Derby County nut and all-round 'great guy' talks to Sportcal Insight.
21 Jul 2017
Charly Classen, vice-president and general manager of ESPN for Europe, the Middle East and Africa, on the need for a local approach when it comes to being a multi-national media giant.
08 Jun 2017
George Pyne left IMG to launch his own sports investment firm Bruin Sports Capital with $500 million in buying power. Two and a half years later, what has he achieved and what is he looking for in potential investment targets?
01 Jun 2017
The chief executive of WPP warned sports leaders last year they must adapt or die. He tells Sportcal Insight what progress he's seen and why WPP's extensive interests in sport are still 'not enough'.
06 Apr 2017
The second half of our exclusive interview with Peter Sprogis, who became a rich man through persuading Kirch to part with $2.8 billion for the 2006 Fifa World Cup rights, and who has returned to the sports industry as an investor in the British Basketball League’s London Lions.
Showing 1 to 9 of 9 entries