Showing 1 to 6 of 6 records |
13 Jul 2018
There are ever more agencies in sports marketing, but still “plenty of business” for the most successful, while sponsors are increasingly open to creative campaigns, says Steve Martin, global chief executive of UK-based M&C Saatchi Sport & Entertainment.
19 Apr 2018
We're on the brink of a golden age of sponsorship, says Giles Morgan, the former head of sponsorship at HSBC. Just as soon as we learn to negotiate the new channels of communication with sport's fans.
25 Jan 2018
Shaun Whatling, the poncho-wearing chief executive of strategic consultancy Redmandarin, tells Sportcal Insight about the western construct of the brand, how to work with Olympic sponsors, how to stand up to Dentsu and why Australians are psychologically well-equipped for life
11 Jan 2018
Jackie Fast recently left the UK-based Slingshot Sponsorship agency, having sold it to TMG. She’s just written a book on sponsorship, Pinpoint. She tells Sportcal Insight all she knows.
03 Nov 2017
Formula 1's first-ever head of sponsorship and commercial partnerships talks to Sportcal Insight about his plans for the commercial evolution of the series under its new owners.
29 Jun 2017
The IOC's former marketing director talks Formula 1, Olympic bidding, why McDonald's time as a TOP sponsor was up - and why Coca-Cola's isn't (yet).
Showing 1 to 6 of 6 entries