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Showing 1 to 8 of 8 records |
13 Jul 2018
There are ever more agencies in sports marketing, but still “plenty of business” for the most successful, while sponsors are increasingly open to creative campaigns, says Steve Martin, global chief executive of UK-based M&C Saatchi Sport & Entertainment.
31 May 2018
Europe and Asia still lag behind USA in carving out digital sports rights for exploitation on non-linear platforms, but it’s not always necessary to have dedicated rights to offer appealing content, says Infront’s Christoph Heimes.
18 May 2018
A commitment to creativity to “earn attention” is essential in sports marketing, which, using platforms such as social media, is now far more innovative and progressive than it was a decade ago, and indeed "way ahead" of advertising agencies and traditional media in the use of technology, according to Octagon UK’s Joel Seymour-Hyde.
23 Mar 2018
After landing heavyweight additions to its media rights offering, how will IMG monetise the investments and how is it safeguarding itself against the evolving broadcast landscape? Ioris Francini, co-president of WME and IMG, lifts the lid on the agency’s strategy and roadmap.
28 Jul 2017
Andrew Georgiou was appointed chief executive of Lagardère Sports last year after helping restructure the agency as chief operating officer. From losing money in 2013, it's now making money, he tells Sportcal Insight.
01 Jun 2017
The chief executive of WPP warned sports leaders last year they must adapt or die. He tells Sportcal Insight what progress he's seen and why WPP's extensive interests in sport are still 'not enough'.
26 May 2017
The founder and managing director of new agency We Are Disrupt tells Sportcal Insight what brands are missing when they overlook women's sport and why the future of sports agencies is 'ungendered'
02 Mar 2016
Casey Wasserman wants to add the 2024 Olympic Games to an impressive list of career achievements. Jonathan Rest caught up with him to discuss the LA24 bid, growing up in Los Angeles and the changing face of the agency business in USA and Europe.
Showing 1 to 8 of 8 entries