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17 Jan 2019
Upon launch of the Star Sixes soccer concept, Pitch International set lofty ambitions for a global six-a-side event bringing together retired stars from around the world. More than two years on, the commercial plan has shifted to a regionally-focused approach.
14 Jun 2018
With the 2018 Fifa World Cup now under way, Christian Fizia analyses 386 national federation deals covering the 32 teams competing at the tournament. This Sportcal Sponsorship insight takes an in-depth look into the leading brands, industries and sectors that make up the national sponsors, as well as the kit suppliers that will be on display in Russia.
08 Jun 2018
Money makes the world go around - especially at Fifa. Jonathan Rest examines the finances and politics behind North America's bid to host the 2026 World Cup.
24 May 2018
The 2026 World Cup bidders will learn next week whether they will be included on the 13 June ballot. Jonathan Rest analyses the merits and pitfalls of Morocco's fourth attempt to host the tournament.
18 May 2018
As new LA Galaxy recruit Zlatan Ibrahimovic starts life in MLS with a bang and the USA-Canada-Mexico bid and rival Morocco await the upcoming decision on the host of the FIFA World Cup 2026, Sportcal looks at one of the major achievements of North American professional soccer over the last years: its attendances.
19 Jan 2018
In creating a joint venture with Deltatre, German soccer's DFL was one of the first rights-holders to take its official data in-house, as the Bundesliga seeks to harness the value of an evolving revenue stream.
05 Jan 2018
England’s FA is ready to help sponsors find their feet with women’s soccer, says Marzena Bogdanowicz, head of marketing and commercial for women’s football
03 Aug 2017
In the run-up to the new 2017-18 soccer season, we analyse the playing shirts of all 38 clubs in the top divisions of England and Germany to track the development of club sponsorship in each league.
24 Mar 2017
The sale of TV rights to Italy’s Serie A has often been beset by legal or regulatory complications, but the forthcoming auction is set against a backdrop of seemingly unprecedented circumstances.