Showing 1 to 6 of 6 records |
06 Aug 2021
The combination of electric-powered racing, a focus on digital coverage to appeal to younger audiences and a customisable offering for sponsors are at the heart of the new Nitro Rallycross series, as Thrill One’s Steve Ziff tells Simon Ward.
31 Mar 2021
Sandy Milner, co-founder and partner of Bright Partnerships, the UK-based sports and lifestyle marketing agency, reflects on how Formula 1 has sought to attract a new breed of fans with the aid of technology.
03 Mar 2021
Adrenaline-filled racing, sustainability and remote production – Susan Lingeswaran explores how new motor racing series Extreme E will stage an eco-friendly sporting spectacle while driving home its climate change message.
04 Nov 2020
Brian Herbst, senior vice-president, media and productions at Nascar, tells Simon Ward about navigating the challenge of coronavirus, and the big changes for 2021.
04 Jul 2019
Nikita Herfet-Jones, part of the Motorsport Communications team at CSM Sport & Entertainment, takes a look at the evolving landscape of Formula 1 sponsorship, and the hidden inclusivity of the F1 Paddock.
21 Jun 2018
World Rallycross’ Speedmachine Festival is set to shake up the sports event playbook. Sportcal Insight went to the first edition at Silverstone last month to find out more.
Showing 1 to 6 of 6 entries