Showing 1 to 3 of 3 records |
03 Aug 2018
Sports teams and brands are becoming more appreciative of the social media impact of their sponsorship deals, especially as more commercial opportunities become available, according to the UK arm of GumGum Sports, an agency that uses artificial intelligence to measure return on investment.
06 Jul 2018
Approaching its first year in operation, Octagon Media Rights Consulting's Daniel Cohen talks Sportcal Insight through that breakthrough deal with the Peruvian Football Federation, what's next for the industry and why there's never been a better time to be an adviser.
20 Oct 2017
As over the top viewing disrupts the way sport is consumed, are rights-owners really ready to make the ultimate leap? Ahead of the Sportel convention, Sportcal Insight spoke to some of the top players to gauge the mood of the industry.
Showing 1 to 3 of 3 entries