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01 Apr 2021
Brian Kim, chief executive of GumGum Sports, tells Tariq Saleh how a growing desire for data is altering the nature of sponsorship deals
19 Mar 2021
With partnerships focused on sustainability increasing in the sports industry, Tariq Saleh explores how it will change the landscape.
10 Feb 2021
Zohar Rahid, the general manager for Fanatics’ international business, explains how the online sportswear and merchandise retailer has met demand during the Covid-19 pandemic, and outlines its plans for the future.
10 Dec 2020
The concept of fan engagement has taken on a life of its own in the modern sports world and, as Tariq Saleh discovers, it has never been more important or rewarding.
10 Dec 2020
Repackaged clips, highlights, documentaries, athlete-led work-outs and archived matches – Susan Lingeswaran explores how broadcasters and rights owners kept audiences engaged during the suspension of live sport and beyond by turning to non-live content to fill the void.
28 Aug 2020
Remote production studios, socially distanced broadcast trucks, fake fan noise and commentators on Zoom - Euan Cunningham explores how Covid-19 has affected live sports coverage.
06 Aug 2020
Andrew Umbers, co-founder and partner of Oakwell Sports Advisory, tells Euan Cunningham how outside investment can be a solution to the challenges faced by sports at a critical time, and the mutual benefits on offer.