No search performed.
02 Nov 2020
This feature includes samples of analysis from Sportcal's 2020-21 European Club Soccer Front of Shirt Sponsorship Report. In the report, Sportcal has analysed 244 Front of Shirt sponsorship deals across the top leagues in Europe’s top 15 soccer nations, looking at the impact COVID-19 has had on the industry and potential future trends.
01 Jul 2020
The photo agency's innovative partnership with one of the leading motor racing games aims to present esports in a different light.
25 Jun 2020
Sportcal takes a closer look at the business landscape of the biggest basketball league in the world, and explores the implications COVID-19 had had on its operations.
16 Jun 2020
Major League Soccer is the premier soccer competition in the United States and Canada. Since its opening season in 1996, the league has evolved as a popular sporting competition in North America.
10 Jul 2019
Sportcal Sponsorship takes a closer look at the brand partnerships that are involved with tennis' elite players across both genders. The report breaks down a number of areas that contribute to the commercial appeal in both the men's and women's game; concluding the key differences in the sponsorship set up across both tours.
04 Jul 2019
Nikita Herfet-Jones, part of the Motorsport Communications team at CSM Sport & Entertainment, takes a look at the evolving landscape of Formula 1 sponsorship, and the hidden inclusivity of the F1 Paddock.
16 May 2019
A new survey shows that half of sponsorship professionals believe that there will be growth in the sector in 2019, with women’s sport starting to gain traction, but proving ROI remains a major challenge for the industry.
18 Apr 2019
Sophie Morris, ESA Board Director and Director of Millharbour Marketing, looks back on the European Sponsorship Association Summit, which took place 28-29 March 2019