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01 Apr 2021
Brian Kim, chief executive of GumGum Sports, tells Tariq Saleh how a growing desire for data is altering the nature of sponsorship deals
23 Mar 2021
Normanno Pisani, head of media partnerships UK at TikTok, explains the rationale behind and the plans of the video-sharing platform’s global sponsorship deal for soccer’s Euro 2020, now scheduled for June and July of this year.
19 Mar 2021
With partnerships focused on sustainability increasing in the sports industry, Tariq Saleh explores how it will change the landscape.
10 Feb 2021
Zohar Rahid, the general manager for Fanatics’ international business, explains how the online sportswear and merchandise retailer has met demand during the Covid-19 pandemic, and outlines its plans for the future.
02 Nov 2020
This feature includes samples of analysis from Sportcal's 2020-21 European Club Soccer Front of Shirt Sponsorship Report. In the report, Sportcal has analysed 244 Front of Shirt sponsorship deals across the top leagues in Europe’s top 15 soccer nations, looking at the impact COVID-19 has had on the industry and potential future trends.
01 Jul 2020
The photo agency's innovative partnership with one of the leading motor racing games aims to present esports in a different light.
25 Jun 2020
Sportcal takes a closer look at the business landscape of the biggest basketball league in the world, and explores the implications COVID-19 had had on its operations.
16 Jun 2020
Major League Soccer is the premier soccer competition in the United States and Canada. Since its opening season in 1996, the league has evolved as a popular sporting competition in North America.
10 Jul 2019
Sportcal Sponsorship takes a closer look at the brand partnerships that are involved with tennis' elite players across both genders. The report breaks down a number of areas that contribute to the commercial appeal in both the men's and women's game; concluding the key differences in the sponsorship set up across both tours.