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06 Aug 2021
The combination of electric-powered racing, a focus on digital coverage to appeal to younger audiences and a customisable offering for sponsors are at the heart of the new Nitro Rallycross series, as Thrill One’s Steve Ziff tells Simon Ward.
04 May 2021
Jeff Zaltman, the founder and chief executive of Air Race E, talks to Phoebe Street about how the electric aeroplane series is looking to blaze a trail in air racing.
12 Mar 2021
Jason Siegel, the man spearheading Orlando’s 2026 World Cup host city bid, tells Jonathan Rest why experience and collaboration are the right ingredients for success.
03 Mar 2021
Adrenaline-filled racing, sustainability and remote production – Susan Lingeswaran explores how new motor racing series Extreme E will stage an eco-friendly sporting spectacle while driving home its climate change message.
18 Feb 2021
Plans are afoot to shake up triathlon, with an athlete body supported by a major investor targeting high-level media coverage and sponsorship for innovative competitions, as Simon Ward reports.
04 Nov 2020
Brian Herbst, senior vice-president, media and productions at Nascar, tells Simon Ward about navigating the challenge of coronavirus, and the big changes for 2021.
02 Jul 2020
Susan Lingeswaran hears the All England Lawn Tennis Club and IBM explain the increased emphasis on technology solutions in the wake of the cancellation of this year's Wimbledon.