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03 Aug 2018
Sports teams and brands are becoming more appreciative of the social media impact of their sponsorship deals, especially as more commercial opportunities become available, according to the UK arm of GumGum Sports, an agency that uses artificial intelligence to measure return on investment.
31 May 2018
Europe and Asia still lag behind USA in carving out digital sports rights for exploitation on non-linear platforms, but it’s not always necessary to have dedicated rights to offer appealing content, says Infront’s Christoph Heimes.
19 May 2017
Infront Sports & Media is undertaking one of its largest digital operations at a sports event to date at ice hockey’s 2017 IIHF World Championship in Paris and Cologne. So just how extensive is the work and what drives it?
Showing 1 to 3 of 3 entries