Fox Corp, the US media giant, generated more than $800 million in advertising revenue from its coverage of the 2025 Super Bowl 59 showpiece game across its linear channels and streaming platform.
The record revenue, brought in via Fox’s main linear channel, its Fox Deportes Spanish-language sports channel, and the Fox-owned streaming service Tubi, comes days after Fox reported a record viewership for the game, which saw more than 126 million viewers tune in to its coverage of the Philadelphia Eagles’ comprehensive victory over the Kansas City Chiefs on Sunday (February 9).
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NBCUniversal’s Telemundo also shared Spanish-language rights via a licensing deal, while NHL’s digital distribution platforms also showed the coverage.
Due to the anticipated high viewership, advertisers pushed pricing to a new record, with at least 10 spots generating $8 million for 30 seconds and the average cost reaching $7.5 million. For the 2024 edition, Paramount-owned CBS had reportedly sought around $6.5 million per 30-second ad slot.
The broadcaster sold out of ad inventory well in advance of the showpiece fixture, making it a majorly lucrative event for Fox.
Peaking at 135.7 million viewers in the second quarter, the game outperformed the 2024 Super Bowl, which drew an average of 123.4 million viewers – the largest TV audience in US history at the time.
Tubi alone delivered 13.6 million viewers, and when factoring in the NFL’s streaming distribution, a total of 14.5 million streamed the showpiece game, the highest streaming number for the Super Bowl in history.
The free, ad-supported outlet, which Fox acquired in 2020, and carried the same broadcast as Fox’s linear channels, also saw 24 million unique viewers access the platform across game day, which featured a separate pre-game show and other related programming.
Fox served as the exclusive US broadcaster of Super Bowl 59 as part of a multi-year, multi-broadcaster deal that sees domestic rights for the showpiece rotate between Fox, NBCUniversal-owned NBC, Disney's ABC and ESPN, and the CBS network owned by Paramount+.
As its next coverage of the Super Bowl will only come in 2029, it was essential for Fox to capitalize on the major broadcast opportunity with ad space for the next few years, as its TV rivals each take turns at the fixture in the interim.
The 2026 edition of the Super Bowl will be broadcast by NBC.
