The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s Williams Racing Sponsorship Deals 2023/24 Season includes an in-depth view and detailed evaluation of Williams Racing’s sponsor partners. Buy the report here.
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Williams Racing’s total sponsorship revenue for the 2023 season is over $48.2m, with the biggest single investment coming from Duracell, which is an agreement valued at $6m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Williams Racing have sponsorship agreements with 26 brands in the 2023 season, with their top five partners accounting for 43% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include Duracell, Gulf Oil, Kraken, PPG Industries and Terra Virtua, among others. The table below shows the top ten sponsors of Williams Racing in the 2023 season.
Technology & sports equipment industries have struck the most deals
The technology industry is the most heavily represented, totaling six agreements with Williams Racing in 2023. This is followed by sports equipment, clothing & accessories, consumer goods and financial services.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Williams Racing, as well as those of all other Formula 1 clubs, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article. For more information about GlobalData’s Sport Intelligence Center please click here.
‘The ‘Business of…’ series of reports from GlobalData’s Sport Intelligence Center provide an in-depth view on the commercial strategy of a particular sporting league or event. By providing a detailed evaluation of all aspects of the property’s commercial strategy, we can guide investor decisions and sponsorship/media strategies for any organization looking to understand, imitate or partner with sporting properties.
