The ability of sport to attract multi-million-dollar investments from sponsor brands continues apace. GlobalData’s SSC Napoli Sponsorship Deals 2023/24 Season includes an in-depth view and detailed evaluation of SSC Napoli’s sponsor partners. Buy the report here.
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Napoli’s total sponsorship revenue for the 2023/24 season is over $36m, with the biggest single investment coming from MSC Cruises, which is an agreement valued at $12.50m per year. However, sponsorship values vary greatly across the different levels of partnership opportunities offered by a rights-holder, all of which are detailed in the report, in addition to the revenues of the participating teams.
In total, Napoli have sponsorship agreements with 23 brands in the 2023/24 season, with their top five partners accounting for 74% of the club’s total income from sponsorship.
According to GlobalData’s report, the highest-spending sponsor brands include MSC Cruises, Emporio Armani, eBay, Upbit and Socios.com, among others. The table below shows the top ten sponsors of Napoli in the 2023/24 season.
Retail & travel & tourism industries have struck the most deals
The retail industry is the most heavily represented, totaling five agreements with Napoli in 2023/24. This is followed by travel & tourism, beverages, energy & utilities and financial services.
For a brand, understanding which competitors and other sectors are partnering with which sports teams, and identifying future opportunities, and crucially, at what cost, is key information for commercial strategy planning. Meanwhile, for a rights-holding team, knowing what sponsorship revenues competitor teams and competitor sports are generating from each brand / sector is critical for increasing and maximizing commercial revenues, including identifying portfolio gaps and opportunities.
For more detailed analysis of all sponsor partners of Napoli, as well as those of all other Serie A clubs, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article. For more information about GlobalData’s Sport Intelligence Center please click here.
‘The ‘Business of…’ series of reports from GlobalData’s Sport Intelligence Center provide an in-depth view on the commercial strategy of a particular sporting league or event. By providing a detailed evaluation of all aspects of the property’s commercial strategy, we can guide investor decisions and sponsorship/media strategies for any organization looking to understand, imitate or partner with sporting properties.
