The sports industry continues to be a hotbed of patent innovation. Activity driven by digital advancements, high-level of social media interactions, broad appeal for immersive sports experience, and fan engagement, as well as the growing importance of technologies such as virtual and augmented reality, blockchain, artificial intelligence, Internet of Things (IoT), robotics, cloud, data analytics, wearable tech and many more. In the last three years alone, there have been over 6,000 patents filed and granted in the sports industry, according to GlobalData’s report on Artificial intelligence in sports: game performance analytics. Buy the report here.
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According to GlobalData’s Technology Foresights, which uses over 46,000 patents to analyze innovation intensity for the sport industry, there are 15+ innovation areas that will shape the future of the industry.
Game performance analytics is a key innovation area in artificial Intelligence
Game performance analytics is the process of collecting data pertinent to how players interact with the gaming world, analyzing that data to reveal implicit patterns and trends, and finally convert the data into useful insights for efficient decision making. AI-enabled game performance analytics helps bridge this gap by providing real-time, actionable insights on near limitless data streams for acting more quickly to resolve issues. AI-powered game performance analytics is the fastest growing segment in sports for increasing the reliability and transparency of the game as well as guiding athletes for improving upon their performances.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 450+ companies, spanning technology vendors, established sports companies, and up-and-coming start-ups engaged in the development and application of game performance analytics.
Key players in game performance analytics – a disruptive innovation in the sports industry
‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to game performance analytics
Source: GlobalData Patent Analytics
NIKE is the leading patent filer in game performance analytics. Some other key patent filers in the game performance analytics industry include Peloton Interactive, adidas, Lululemon Athletica, and Samsung Group.
In terms of application diversity, Whoop leads the pack, while Lululemon Athletica and Extreme Networks stand in second and third positions, respectively. By means of geographic reach, Lululemon Athletica holds the top position, followed by Fox Factory and Dasan Rnd.
To further understand the key themes and technologies disrupting the sports industry, access GlobalData’s latest thematic research report on Artificial Intelligence (AI) in Sport.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
