Comment & Opinion

Analyst Comment

Viewership figures on the rise as 2025 Super Rugby Pacific starts strong

1.14 million New Zealanders watched the first three rounds of Super Rugby Pacific, marking a 12% increase from 2024.

Tom Subak-Sharpe

Analyst Comment

Advancing female representation in Formula 1 racing

Analyst Comment

Understanding the value of Liverpool FC’s return to adidas

Analyst Comment

Premier League scores big in Thailand with significant increase in media value

Analyst Comment

New investors arrive to take the Hundred on a path to English cricket dominance

Analyst Comment

Has ice hockey stumbled into a goldmine?

Analyst Comment

The 2025 Women’s Ashes was a wake-up call for England women’s cricket

Analyst Comment

Arsenal, PSG and Bayern Munich must revisit Rwandan sponsorship links

Analyst Comment

UEFA changes TEAMs

Analyst Comment

PDC hits the mark with significant increase in media value

Peter Scrimgeour

Analyst Comment

Netflix’s successful NFL broadcasts justify entry into live sports

Tom Subak-Sharpe

Analyst Comment

Will Los Angeles be ready to host the 2028 Olympic Games?

Analyst Comment

How the momentum of women’s sports will accelerate in 2025

Analyst Comment

DFL achieves goal of increasing domestic media value

Peter Scrimgeour

Analyst Comment

The controversy surrounding Saudi Arabia hosting the 2034 FIFA World Cup

Analyst Comment

National team kit rights continue to substantially increase as Nike agrees Brazil kit extension

Analyst Comment

Could the British and Irish Lions be heading Stateside in 2029?

Tom Subak-Sharpe

Analyst Comment

NFL International Series eyes Australia touchdown

Tom Subak-Sharpe

Analyst Comment

Why 2025 will be the most important year for women’s rugby in England

Analyst Comment

Are streaming services ready to replace traditional broadcasters with live sports?

Analyst Comment

Tennis the latest sport to benefit from Saudi riches despite little public interest

Analyst Comment

What does a Trump Presidency mean for the US sports industry

Analyst Comment

Red Bull and Arnault family come together for Paris FC revolution

Tom Subak-Sharpe

Analyst Comment

Bangladesh left to rue Women’s T20 World Cup legacy benefit after switch to UAE

Analyst Comment

Uncovering the lack of interest in the 2025 FIFA Club World Cup

Analyst Comment

NBA nets more media value with new domestic rights

Peter Scrimgeour

Analyst Comment

The commercial impact of high-profile North American investors on Wrexham and Birmingham City

Tom Subak-Sharpe

Analyst Comment

Castore moves past issues to rub shoulders with elite in UCL kit supplier market

Analyst Comment

The importance of funding for Paralympic success

Analyst Comment

Panasonic and Toyota are out of the TOP Programme – does the IOC need to reform its commercial model?

Analyst Comment

Has the novelty of the Hundred worn off?

Analyst Comment

The rising cost of Premier League fandom as shirt and ticket prices continue to soar

Analyst Comment

Financial benefits of naming rights deals increasingly appeal to UK sports

Tom Subak-Sharpe

Analyst Comment

Ligue 1 still reeling from domestic rights own goal

Peter Scrimgeour

Analyst Comment

Paris Olympics 2024: It doesn’t pay to win gold

Strategic Intelligence

Analyst Comment

The demise of Bordeaux casts dark cloud over the future of French soccer

Tom Subak-Sharpe

Analyst Comment

Will global warming impact the future of the Olympics?

Analyst Comment

Will AI bust before it booms for the sports industry?

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