Sports data provider FeedConstruct has been granted exclusive international betting rights to World Curling events.
Through the agreement, FeedConstruct will have rights for the Pan Continental Curling Championships, European Curling Championships, Women’s and Men’s World Curling Championships, and the World Mixed Doubles Curling Championship.
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World Curling commercial strategy lead James Beatt said: “We are excited to begin our partnership with FeedConstruct. World Curling has been looking at new ways to engage fans around the world and we see this as an important stepping stone in the process.”
FeedConstruct chief executive Narek Harutyunyan added: “Through this partnership, we’re committed to enhancing fans’ connection to the sport. By covering exclusive international betting rights, we aim to deliver an immersive experience that highlights the thrill of each championship, while supporting the highest standards of integrity in sports.”
Earlier this year Word Curling partnered with StreamAMG, the UK-based video and technology services firm, to relaunch its streaming platform – The Curling Channel.
The service utilizes StreamAMG’s new Blaze platform, offering all of World Curling’s live and on-demand content.
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