The International Tennis Federation (ITF) has extended its commercial deal covering the Davis Cup, the men’s premier international team event, with stake.com.
Following a first year of the deal in 2024, casino and sports betting platform Stake will continue as the competition’s official global betting partner until the end of the 2026 edition. GlobalData Sport valued the initial one-year tie-up at $1 million.
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Through the tie-up, Stake will benefit from courtside branding at Davis Cup events and sponsored content across the competition’s various social media channels.
The deal has been unveiled as the 2025 Davis Cup season gets underway, with 38 ties taking place globally. The 2025 Davis Cup Finals, meanwhile, will be held in Bologna, Italy, in November.
Other Davis Cup sponsors include brands such as Lexus, Joma, Dunlop, Evian, and UniCredit.
Akhil Sarin, stake.com's chief marketing officer, added: “This partnership renewal isn’t just about extending an agreement, it’s a testament to our shared vision and successful collaboration we built together.”
Other Stake partnerships across sport include a title sponsorship deal in motor racing’s Formula 1 with the Sauber team, as well as an agreement with mixed martial arts’ Ultimate Fighting Championship.
Early December saw Italy designated as the host nation for men’s tennis' inaugural Davis Cup Final 8 between 2025 and 2027.
The ITF revealed its new-look version of the Davis Cup in October (as well as for the women’s equivalent Billie Jean King Cup).
