The LFP will have access to GeniusIQ, Genius Sports’ AI and data platform. (Infront)

Sports marketing heavyweight Infront, a technology partner of French soccer’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports, the international sports data technology company, to utilise its tracking services. 

The partnership will aim to implement Genius Sports’ tracking technology across France’s Ligue 1 and Ligue 2, with technology and data services to the LFP part of a broader partnership encompassing betting rights, selected media rights, and digital and technology services, the latter powered by Infront Lab, the firm's innovation arm.

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As part of the deal, the LFP will have access to GeniusIQ, Genius Sports’ AI and data platform, allowing the league body to have a single, connected system that will aim to help with player and game analysis.

Additionally, data tracking insights will be displayed to Ligue 1 and Ligue 2 viewers in real time.

The coordination of the technology with the LFP will be handled by Infront.

Martin Aurenche, LFP Media chief media officer, said: “Infront has demonstrated their commitment to ensuring the LFP remains at the forefront of football innovation through this partnership.

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“We are excited to see what GeniusIQ will bring to our league in terms of cutting-edge data insights, enhancing not only the fan experience but also providing clubs and coaches with invaluable tools to elevate their performance.”

Chris Catling, head of Infront Bettor, added: “It will enhance both the fan experience whilst also empowering clubs and coaches with tools that drive performance and strategy. Our intention will always be to provide the best technology available to our partners, either in-house or via trusted third parties.”

In May, Infront secured a “landmark” multi-year media rights partnership with the LFP, with the agency exclusively managing the international media rights to Ligue 1 and Ligue 2 in several global markets across Europe, Asia, and Oceania.