Genius Sports, the international sports data technology company, has appointed Tiago Horta Barbosa as its new head of integrity in Latin America.
The new role will entail Barbosa leading Genius’ integrity strategy across Latin America by delivering educational workshops for players, coaches, and officials, working with sportsbooks to enhance cooperation and information-sharing practices, and driving new partnerships in Brazil and across the region.
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He will also work within the capacity of the firm’s position as a founding member of ABRADIE, the non-profit organization supporting sporting integrity, by helping bring together key stakeholders to ensure Brazilian sports remain fair and transparent.
Barbosa has more than 20 years of experience in law enforcement, sports regulation, and technology, having previously been a criminal police officer at Interpol, and a prosecutor at the Superior Court of Sports Justice for soccer.
He is also an active member of the Integrity Committees of the Paulista Football Federation, International Table Tennis Federation, and the Fair Play Defense Committee of the Brazilian Olympic Committee.
Barbosa said: “For over a decade, Genius Sports has worked with hundreds of leagues and federations to protect their competitions against match manipulation and I look forward to helping build a clean and safe sporting environment across Latin America.”
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By GlobalDataSimon Martyn, director of integrity and rights enforcement at Genius Sports, added: “I am thrilled with Tiago’s appointment to this vital role, providing critical experience, expertise and relationships.
“Following the recent regulation of sports betting, Brazilian sports are at a critical juncture where integrity must be prioritized to safeguard the long-term prosperity of the market. We’re excited that Tiago will lead our integrity strategy in Brazil and Latin America, working with sports, sportsbooks, law enforcement, and more across the region.”
Genius Sports is the integrity partner of Brazil’s National Basketball League, the Brazilian Volleyball Confederation, Brazil’s Liga Nacional de Futsal, the Argentine Football Association, Colombia Dimayor, Liga MX, DFB, the Premier League, and the NFL.
Brazil brought clarity to the country’s sports betting and igaming market after recently ratifying a new regulatory framework into law.
The ratification ends an impasse of the ‘Betting Law’ (created in December 2018) as former president Jair Bolsonaro withheld federal sign-off of sports betting last year due to hardline Catholic resistance to the law.
The move has already seen multiple top-tier Brazilian soccer clubs enter into lucrative sponsorship agreements with sports betting firms.
