Genius Sports, the international sports data technology company, has today finalized the renewal of its exclusive official data partnership with the UK’s Football DataCo (FDC).
FDC, jointly owned by English soccer’s top-tier Premier League, second-tier English Football League (EFL), and the Scottish Professional Football League (SPFL), has awarded official betting rights for those competitions to Genius across the 2025-29 cycle.
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Genius will continue to collect, license, and distribute official live betting data for another four seasons.
The tender process for the new set of rights began in late January. In March, the two parties announced they had entered into a period of exclusive negotiations over an extended deal.
The tie-up began in 2019, since which point Genius has been the exclusive low-latency data supplier to the sports betting industry from the aforementioned English and Scottish soccer leagues.
That original deal between FDC and Genius eventually led to a legal challenge from industry rival Sportradar, however.
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By GlobalDataAs part of the new agreement, Genius Sports will also exclusively provide sportsbooks worldwide with official player market data, powering a wide range of pre-game and in-play betting opportunities such as number of shots on target, assists, and pass completions.
Over the same period, Genius Sports has also expanded its technology partnership with the Premier League and EFL to power several technology initiatives across the UK soccer ecosystem.
Genius is the official tracking data partner to DataCo, with its technology providing all 44 Premier League and EFL Championship teams with insights and analysis.
The firm also recently built and launched Fantasy EFL for the 2024-25 season, the league’s first-ever 72-club fantasy football game to involve all clubs across the three EFL divisions.
Mark Locke, chief executive of Genius Sports, said: “Over the last five years, our official data and technology partnership with Football DataCo has been transformational to the growth of Genius Sports.
“This renewal underpins our continued business expansion and fuels the trajectory of our medium-term financial outlook. Going forward, we expect the partnership to act as a flywheel to drive further innovation and value for our sportsbook partners.”
Adrian Ford, general manager of Football DataCo, added: “Genius Sports has been an exceptional partner to UK football over the past five years, delivering innovative real-time betting experiences for sportsbooks and high-quality player tracking data and solutions for teams.
“We look forward to continuing to expand the relationship with a new rights term from the start of the 2025-26 season and maintaining the highest quality of data to connect millions of fans globally with our competitions.”
In January, FDC also issued a request for proposals for a new data partner.
That process covers the provision of event data collection services, data capture, storage, and media distribution services from the start of the 2025-26 English and Scottish soccer seasons.
FDC’s current deal covering that set of rights is with Stats Perform, the international sports data and technology provider, running until the end of the 2024-25 season.
