All articles by Tariq Saleh

Tariq is news editor at Sportcal. He specializes in sponsorship deals and media rights in soccer, basketball, and tennis.

Q&A with Beyond Hospitality founder and executive chairman Jaime Byrom

Founded in 2023, Beyond Hospitality has already made its mark in the sports hospitality industry, securing several major deals.Its most…
Sky Italia snaps up new Serie B rights packages for remainder of season

Pay-TV broadcaster Sky Italia has acquired two new TV rights packages for domestic soccer’s second-tier Serie B until the end…
MotoGP and Sportian renew anti-piracy pact

MotoGP, the premier motorcycling series, has extended its long-term partnership with sports technology firm Sportian, co-owned by digital technology company…
Nintendo named Mariners sleeve partner, Guardians and SeatGeek team up

Nintendo, the Japanese video game company, has expanded its long-standing partnership with the Seattle Mariners, becoming the Major League Baseball (MLB)…
Explainer: The evolution of short-form content

Short-form content has grown rapidly within sports in recent years as organizations seek to capture the attention of younger audiences…

Coventry elected as first female IOC president in landslide win

Zimbabwe’s Kirsty Coventry has been elected as the first female president of the International Olympic Committee (IOC) to replace the long-serving Thomas…
MLB to stream A’s, Giants and Phillies games on NBC Sports RSNs

Major League Baseball has announced a new partnership with national broadcaster NBC Sports to stream games for the Athletics (A’s),…
Carlsberg returns as UEFA national team sponsor

UEFA, European soccer’s governing body, has reunited with Danish brewing giant Carlsberg, which becomes an official global sponsor of its men's…
Ineos Grenadiers bring in Sportfive to land global sponsors

The Ineos Grenadiers professional cycling team has appointed global sports marketing firm Sportfive as its exclusive sales agency to secure non-endemic…
LFP embraces AI with Camb.AI and ScorePlay tie-ups

French soccer’s LFP body has today announced partnerships with AI-focused companies Camb.AI and ScorePlay.The multi-year agreement with AI translation tool…