HSBC expands LIV deal as first event title sponsor
The LIV Golf series has announced a title sponsorship deal with international bank HSBC for next year’s Hong Kong tournament.The…
All articles by Tariq Saleh
Tariq Saleh
@tariq__saleh
Tariq is news editor at Sportcal. He specializes in sponsorship deals and media rights in soccer, basketball, and tennis.
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LIV begins search for new CMO as Harter departs
LIV Golf, the golf tour backed by Saudi Arabia’s Public Investment Fund (PIF), is on the hunt for a new…
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ESPN renews FIBA deal in Australia, adds NZ and Pacific Islands
International sports broadcaster ESPN has renewed its rights deal with FIBA in Australia and expanded its relationship with basketball’s global…
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AWSN launches first 24-hour women’s sports channel in Saudi Arabia
The All Women's Sports Network (AWSN), founded by US media icon Whoopi Goldberg, has today launched in Saudi Arabia, providing…
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Deal Focus: Nike to provide free boots to players in extended WSL deal
The dealThe organizers of English top-tier soccer's Women's Super League (WSL) recently agreed a renewed five-year commercial deal with heavyweight…
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ESPN sees significant growth in US Open viewership
Sports broadcasting giant ESPN’s coverage of this year’s US Open was the most-viewed edition of the tennis grand slam in…
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Adidas grows F1 footprint with Audi apparel deal
Adidas, the German sportswear giant, has been named as the official apparel partner of the upcoming Audi Formula 1 (F1)…
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TVP picks up 2026 EHF Euro rights in Poland
TVP, the Polish public-service broadcaster, will provide free-to-air coverage of the men’s and women’s 2026 European Handball Championships through a…
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Corpay grows sports stable with ITF; BJK Cup and Franklin Templeton renew
Corpay, the global financial services company, has expanded its sports sponsorship portfolio through a deal with the International Tennis Federation…
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Unrivaled increases valuation to $340m after Series B funding round
Unrivaled, the 3x3 professional women’s basketball league that launched in the US earlier this year, has been valued at $340…