National team kit rights continue to substantially increase as Nike agrees Brazil kit extension
The Brazil national soccer team is the most successful in the history of the sport. The South American nation has…
All articles by Jake Kemp
Jake Kemp
Jake Kemp is an analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in tennis, soccer and F1.
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Tennis the latest sport to benefit from Saudi riches despite little public interest
In early November, Saudi Arabia played host to the WTA Finals, the season-culminating event of the professional women’s tennis calendar.…
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Uncovering the lack of interest in the 2025 FIFA Club World Cup
In December 2023, Gianni Infantino and FIFA announced plans to expand the FIFA Club World Cup competition. Looking to add…
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Castore moves past issues to rub shoulders with elite in UCL kit supplier market
Despite being plagued with issues around kit quality in English soccer, which saw it lose three Premier League kit deals…
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The rising cost of Premier League fandom as shirt and ticket prices continue to soar
Soccer and the Premier League represent big business, with more money in the game than ever before. At its core,…
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Competitive racing back in Formula 1 but too late to influence 2024 title
The narrative around Formula 1 (F1) over the previous two seasons has been one of inevitable success for Max Verstappen…
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Deflation of an Olympic gold medal at Paris 2024
World Athletics president, Sebastian Coe, in introducing prize money is looking to channel greater reward to its biggest stars, enabling…
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Nike the most prominent kit supplier at Euro 2024
The UEFA European Championship (Euros) is due to kick off in Germany on June 14. It is the third edition…
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Caitlin Clark and the need for more superstars in women’s sport
Before turning professional, Caitlin Clark has garnered a popular following on the back of records and achievements at college level.…
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The fall of national pride in European soccer – a debate on 2024 kits
For many fans, the latest national team shirt is a must-wear as they cheer on their teams’ efforts at the…