Who will win the 2026 winter Olympic bid race?
A ‘win-win-win’. That was how International Olympic Committee president Thomas Bach described the outcome of the historic 2024 and 2028…
All articles by Callum Murray
Callum Murray
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Change is the status quo
“Executing on ambitious innovation plans is hard. There’s a shortage of talent with everyone competing for the brightest minds and…
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IMG awaits outcome of Endeavor’s IPO
The bare facts are these. Endeavor, the former Hollywood talent agency that has developed into a global entertainment, sport and…
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The Callum Murray Interview – Callum Skinner
There’s a new force – or perhaps a revived force, a rediscovered force, a reawakened force – in international, especially…
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Getting social
Fifa, the international governing body for soccer which topped the latest edition of the table ranking the best-performing International Olympic…
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Improving the spectator experience
Top soccer leagues such as England’s Premier League have much to learn from NFL American football in optimising the event…
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What is a place in the Olympic Games worth?
What is a place in the Olympic Games worth to a sport? On one level, if that sport is boxing,…
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The Callum Murray Interview – Simon Clegg
Funny where sport can take you. It’s only towards the end of my interview with Simon Clegg, the former chief…
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The Callum Murray Interview – Barry Maister
Barry Maister was a school principal for 15 years in his native New Zealand, and when he speaks, you listen.…
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The Callum Murray Interview – Sophie Goldschmidt
In September, a surfing event took place that is set to mark a paradigm shift in the way the sport…