London Marathon prepares for 2025 with HubSport, Shokz partnerships
The annual London Marathon has secured its latest commercial partner, with HubSpot being revealed as the event’s official customer platform…
All articles by Alex Donaldson
Alex Donaldson
Alex is a reporter at Sportcal. He focuses on soccer, NFL, basketball and combat sports.
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San Francisco Unicorns switch gears with Toyota partnership
The San Francisco Unicorns franchise of the US’ Major League Cricket (MLC) Twenty20 competition has secured a new official partner…
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Report: Spain emerges as 2035 Rugby World Cup hosting bid front runner
The Spanish Rugby Federation (FER) could be a surprise frontrunner to host the men's 2035 Rugby World Cup after reports…
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Iberia lands EuroLeague Women Final Six sponsorship
Ahead of its inaugural season-ending Final Six tournament later this month, the EuroLeague Women basketball competition has added Spanish flag…
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Eredivisie News Wrap: AZ, PSV cop new sponsors as Twente end apparel deal
As the 2024-25 Dutch Eredivisie men's soccer season continues, a pair of its most prominent teams have bolstered their partnership…
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Volvic in as latest partner of RWC 2025
Water brand volvic has become the latest prominent firm to sponsor the 2025 Women’s Rugby World Cup (RWC25).As the official…
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Midnite in first sports sponsorship for the World Snooker Championship
Midnite, the UK sports betting and online casino operator, has announced its first sports sponsorship, partnering with the elite World…
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Report: UK sports minister prompts investigation into SLB-BBF feud
Stephanie Peacock, the UK government’s sports minister, has reportedly pushed the UK Sport legislative body for an inquiry into allegations…
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UFC logs wide-ranging Meta partnership
Mixed martial arts promotion UFC has struck a unilateral multi-year tech partnership with media and technology giant Meta.As the official…
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Bumper NHL rights deal confirmed with Rogers
The National Hockey League (NHL), North American ice hockey’s elite competition, has confirmed a lucrative 12-year, $7.7 billion media rights extension…