All articles by Alex Donaldson

Alex is a trainee reporter at Sportcal. He focuses on soccer, NFL, basketball and combat sports.

PFL taps new brand VALR as official energy drink partner in US

Mixed martial arts promotion Professional Fighters League (PFL) has announced a new partnership in the US market with energy drink…
McLaren renews five sponsorship deals, Alpine extends with Eurodatacar

Ahead of the 2025 season of the Formula 1 (F1) motor racing series, which will begin on March 16, two…
Grand Slam Track wins US broadcast coverage from The CW, Peacock

Grand Slam Track, the new high-profile athletics league established by American track legend Michael Johnson, has secured joint US broadcast…
Explainer: Opportunities in the sports gaming market in Japan

In recent years, sports betting has boomed in popularity as legislation in territories such as the US and Brazil has…
Visa expands AFC ties to cover more countries, World Cup Qualifiers

The Asian Football Confederation (AFC) soccer governing body has renewed its wide-ranging partnership with digital payments giant Visa, expanding the deal…

Serie A continues sponsorship spree with Bancomat tie-up

Italian soccer’s top-flight Serie A has launched a new exclusive partnership with banking services and payments firm Bancomat which will…
EHF renews Kinexon Sport tech partnership through 2028

The European Handball Federation (EHF) governing body has extended its partnership with Kinexon Sport, the sports arm of the German tracking…
Raw Power: How WWE is helping Netflix prepare for the streaming arms race

Earlier this month, international streaming heavyweight Netflix broadcast WWE Raw for the first time. The flagship weekly TV show by…
TalkSport once again in as Lions Tour UK radio coverage partner

The British and Irish Lions rugby union touring side has named UK radio broadcaster TalkSport as its exclusive audio broadcast…
TotalEnergies renews major CAF sponsorship tie-up through 2028

Oil and gas giant TotalEnergies has reaffirmed its commitment to supporting African soccer's governing body CAF, with the pair renewing…