Puma and Galatasaray in major kit supply extension
Turkish soccer giants Galatasaray have extended their kit supply tie-up with German sportswear giants Puma through until 2036.The agreement -…
Sponsorship
GlobalData report: LaLiga to bag $157m in sponsorship revenue for 2025-26
Red Bull Racing in short-term McDonald’s deal based around Interlagos race
MLS achieves record broadcast interest for 2025 regular season
Q&A with Fabio Sa, US Media vice president of sales and partnerships
NHL partners with Nobull footwear, All-Star set for UBS Arena in 2027
Lidl expands and renews as UEFA women’s soccer partner
Heineken adds new sport to portfolio with Premier Padel deal
