The Business of Formula One
Ahead of the 2020 Formula One season, Sportcal has analysed all deals focused on media and sponsorship for the whole series and competing teams participating in the 2020 FIA Formula One World Championship. A team fact-file accompanies the list of sponsors for each team profiling deal values, sectors and inventory.

For some brands, Formula One sponsorship provides a platform to market themselves to a global audience. However, there is a large proportion of sponsors in the sport that sign deals to transcend ‘badging’ and displaying logos on a car. Partnerships are established in which brands provide teams with specialist services which will enhance the teams performance throughout the season.

Sportcal has analysed all 245 team deals across the 10 teams participating in the 2020 FIA Formula One World Championship. A team fact file accompanies the list of sponsors for each team, with the sponsors broken-down into sectors and partnership categories. 

PAGE 3: OVERVIEW
PAGE 4: EXECUTIVE SUMMARY
PAGE 5: BACKGROUND
PAGE 6: NEW FOR 2020
PAGE 7: FORMULA ONE SPONSORS
PAGE 13: FORMULA ONE MEDIA
PAGE 16: ALFA ROMEO RACING
PAGE 20: ASTON MARTIN RED BULL RACING
PAGE 24: HAAS F1 TEAM
PAGE 28: MCLAREN F1 TEAM
PAGE 32: MERCEDES AMG PETRONAS
PAGE 36: SCUDERIA ALPHATAURI
PAGE 40: RENAULT SPORT FORMULA ONE TEAM
PAGE 44: BWT RACING POINT
PAGE 48: SCUDERIA FERRARI
PAGE 52: ROKIT WILLIAMS RACING
PAGE 57: TEAM SPONSORSHIP SUMMARY
PAGE 59: CSM – NEW BRANDS ON THE BLOCK
PAGE 61: SOCIAL MEDIA FOLLOWERS
PAGE 64: ACTIVE INDUSTRIES
PAGE 65: BRANDS HQ
PAGE 68: RACING CALENDAR
PAGE 69: GRAND PRIX TITLE SPONSORS
PAGE 70: LOCATION, LOCATION, LOCATION

Add to Cart
£1250.00

NEED ASSISTANCE?

Our expert team will help you find the right report to match your business requirements.

Get in touch:

+44 (0) 20 8944 8786