The 361° World Men’s Curling Championship 2018 delivered a wide range of benefits to Las Vegas and to its reputation as the ‘Curling Oasis’ of USA.
The analysis, conducted as part of Sportcal’s GSI Event Studies Programme, explored a range of impact indicators, examining the economic, tourism, event experience, media, social media, sponsorship, sporting and the social benefits of hosting the event.
The holistic Event Study also provides analysis of the legacy the event leaves behind and includes interviews with key stakeholders of the WMCC 2018.
Curling has become well-established in Las Vegas in recent years, generating significant tourism from Canada as well as further overseas.
"This study gives us an in-depth look at the level of interest our blue-ribbon championship generates across a wide range of elements, including spectator data and media attending the event, sponsorship potential, TV exposure and social media engagement, to name but a few.
We will now present this definitive insight to interested committees showing the benefits of hosting our biggest championships.”
Kate Caithness, World Curling Federation President
A summary of the Key Findings from the report can be found here
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