Sponsorship Data Report: Formula One team sponsors 2018
In our latest Data Report, Sportcal Sponsorship has analysed all 234 team deals across the 10 teams participating in the 2018 FIA Formula One World Championship. A team fact-file accompanies the list of sponsors for each team, with the sponsors broken-down into categories.


For some brands, Formula One sponsorship provides a platform to market themselves to a global audience. However, there is a large proportion of sponsors in the sport that sign deals to transcend ‘badging’ and displaying logos on a car. Partnerships are established in which brands provide teams with specialist services which will enhance the teams performance throughout the season.

Sportcal Sponsorship has analysed all 234 team deals across the 10 teams participating in the 2018 FIA Formula One World Championship. A team fact file accompanies the list of sponsors for each team, with the sponsors broken-down into categories.

The teams have also been ranked in three different categories: estimated sponsorship revenue; number of sponsorship deals and estimated title sponsor value. 

The data has been presented to show the leading brand industries and the leading nations with regards to where a brand is headquartered. 


1. Overview

2. Executive Summary

3. Alfa Romeo Sauber

4. Aston Martin Red Bull Racing

5. Haas F1 team

6. McLaren F1 team

7. Mercedes AMG Petronas Motorsport

8. Red Bull Toro Rosso Honda

9. Renault Sport Formula One team

10. Sahara Force India F1 team

11. Scuderia Ferrari

12. Williams Martini Racing

13. Team Sponsorship Summary

14. Social Media followers

15. Active sectors

16. Brands HQ

17. Location, Location, Location

18. Location, Location, Location 


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