Hyundai World Archery Championships 2017
The GSI Event Study on the Hyundai World Archery Championships 2017 (WAC 2017) has examined the wide-ranging impact of archery’s pinnacle event, including interviews with 14 key stakeholders. The WAC 2017 was broadcast on television in over 100 nations, while the total attendance for the event was 9,100, with thousands taking part in specially-designed ‘archery clinics’.

The Hyundai World Archery Championships 2017 (WAC 2017), which were held in October 2017, delivered a wide range of holistic and positive impacts for Mexico City following the earthquake that had struck the city less than a month before the event, according to Sportcal’s latest Global Sports Impact (GSI) Event Study.

While the earthquake presented many logistical challenges to World Archery and the hosts in the planning of this event, in the end, by working closely together, the 49th edition of the World Archery Championships was a great success. The GSI Event Study has shown that the impact of sport is much more powerful than figures, and has demonstrated sport’s ability to bring people together and to help them cope with adversity.

“World Archery is very proud to have hosted a successful and positive World Archery Championships in Mexico City, while this Olympic City was recovering from the damage and loss inflicted by the tragic earthquake in the autumn of 2017. The feedback from spectators attending the championships highlighted the positive impact the event had on the city’s inhabitants, and we are confident that this will translate into a lasting legacy for archery,” said Tom Dielen, Secretary General of World Archery.

THE STUDY'S KEY FINDINGS INCLUDE: 
     
ECONOMIC   TOURISM
 
The attendance at the WAC 2017 was 9,100, of which 7,900 were spectators. It was calculated that there were 4,313 unique spectators who watched the competition.   The tourism spend from the event was calculated to be $1.21 million, of which the vast majority was generated by athletes, officials and Congress delegates. These three groups alone generated 6,271 bed nights during their stay.
     
MEDIA   SOCIAL MEDIA
 
A total of 24 broadcasters televised the WAC 2017 across 105 territories during the eight days of competition, showing over 84 hours of action on television.   During the eight days of the WAC 2017, World Archery’s Facebook, Twitter and Instagram accounts combined to generate 187 posts and 48,860 likes, as well as 2,964 new followers at an average of 371 per day.
     
EVENT EXPERIENCE   SPONSORSHIP
 
97% of spectators surveyed had a positive experience at the WAC 2017, with 73% rating it better than other similar events that they had attended. The event venues and the atmosphere scored the highest ratings by spectators.   There were 12 partners at the WAC 2017, including nine sponsors and three institutional partners. The automotive manufacturer Hyundai was the title sponsor of the event, and achieved a sponsorship recognition rate of 87% among spectators surveyed.
     
SPORTING   SOCIAL
 
A total of 373 competitors participated at the WAC 2017, representing 58 nations. There were 290 team officials accompanying the athletes. Korea topped the medal table, with five of its eight medals being gold.   Archery clinics were organised by Hyundai to encourage participation and awareness of archery in Mexico – these were attended by 5,000 people, with almost half registering themselves to further their involvement in the sport. Further engagement with the city from the archery community came in the form of a donation of $57,000 to aid relief efforts following the recent earthquake there.
     
LEGACY    
   
Hosting the World Archery Championships in Mexico marked the first time that had taken place in the Spanish-speaking Americas, opening up the sport to a developing archery market and reiterating the global nature of the sport. The WAC 2017, and archery competitions in general, also represented part of a wide-ranging strategy for Mexico City – hosting sporting events would help to transform it into a global sports city, attracting sport tourism and encouraging active participation by its citizens.    

This Event Study is subject to copyright agreements. No part of this Event Study may be reproduced distributed or transmitted in any form or by any means or stored in any retrieval system of any nature without prior written permission.

Application for permission for use of copyright material shall be made to Sportcal Global Communications Ltd (“Sportcal”).

Sportcal has prepared this Event Study using reasonable skill, care and diligence for the sole and confidential use of World Archery for the purposes set out in the Event Study. Sportcal does not assume or accept or owe any responsibility or duty of care to any other person.

Any use that a third party makes of this Event Study or reliance thereon or any decision made based on it, is the responsibility of such third party.

The Event Study reflects Sportcal’s best judgement in the light of the information available at the time of its preparation.

Sportcal has relied upon the completeness, accuracy and fair presentation of all the information, data, advice, opinion or representations (the “Information”) obtained from public sources and from World Archery, the local organising committee (“LOC”) and various third-party providers.

The findings in the Event Study are conditional upon such completeness, accuracy and fair presentation of the Information.



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