Sponsorship Data Report | Soccer Kit Suppliers 2017/18
Sportcal Sponsorship has analysed over 200 soccer kit supplier deals across the top two divisions in England, France, Germany, Italy and Spain. The kit supplier, or technical partner as it is referred to by many, has developed into a crucial piece of business for top soccer clubs across Europe.


The increasing competition between brands to secure top kit deals has driven up revenue for clubs and has contributed towards the commercialisation of modern soccer.

Within a kit supplier deal, brands pay the clubs an annual fee for the rights to sell licensed apparel and in return receive the majority of the revenue generated by the licensed apparel sales.

At the very top of the football pyramid, prices have continued to sky rocket given the intense competition between a handful of brands.

The likes of Nike, adidas and PUMA look to sign kit supplier deals with top teams to strengthen their market share in the sportswear industry and cash in on the global success of the soccer shirt industry.

1. Overview
 
2. Executive Summary
 
3. England - Premier League
 
4. England - Sky Bet Championship
 
5. France - Ligue 1 Conforama
 
6. France – Domino's Ligue 2
 
7. Germany - Bundesliga
 
8. Germany - 2.Bundesliga
 
9. Italy - Serie A Tim
 
10. Italy – Serie B Conte.It
 
11. Spain – LaLiga Santander
 
12. Spain - Laliga 1|2|3
 
13. Leagues
 
14. Brands
 
15. Brands - Number of teams vs Average spend per team
 
16. Brands – Top 10 spenders – adidas
 
17. Brands – Top 10 spenders – Nike
 
18. Brands – Top 10 spenders – Puma and New Balance
 
19. Brands – Top 10 spenders – Umbro and Kappa
 
20. Brands – Top 10 spenders – Joma and Macron
 
21. Brands – Top 10 spenders – Under Armour and Lotto
 
22. Brands HQ

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